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The New Standard
in Salesforce Solutions

Create. Consult. Innovate.
Your trusted Partner in Salesforce excellence
Data-Driven Salesforce implementations

We empower clients to make data-driven decisions. Our solutions optimise the use of Salesforce tools, ensuring that your business harnesses the full potential of your customer data for enhanced decision-making.

Salesforce Adoption Acceleration

From CRM optimisation to full-scale digitalisation, we collaborate closely with clients to streamline processes and foster a culture of continuous improvement using Salesforce technologies.

Global Expertise, Local Impact

With a global network of Salesforce experts, we bring a diverse range of perspectives to address the unique needs of our clients and actively support them in cultivating the skills and mindset needed to effectively lead Salesforce initiatives.

Who are we

Our Values


We commit to fostering open and honest relationships with both our customers and Salesforce, ensuring that promises made are promises kept.


By prioritizing trust, we create an environment where clients can rely on our Salesforce consultancy for data-driven decisions and impactful solutions, building lasting partnerships in the ever-evolving market landscape.


We continually seek to create bespoke solutions for our clients and challenge the status quo, encouraging our stakeholders to question assumptions, challenge norms, and actively participate in the creation of a fully-fledged solution from the ground up.


We consistently experiment and evolve, recognizing that the key to success lies in our ability to embrace change and drive continuous improvement.

This commitment to innovation ensures that we are always exploring fresh perspectives and refining our strategies to deliver meaningful results for our clients.


We know that iteration and short feedback cycles deliver a final product that adds real value.

This approach allows us to continuously refine and enhance our solutions, ensuring that the end result aligns precisely with the evolving needs and expectations of our clients.


How it works
Let's work together

Mihaela Muresan

  • 15x Certified Solution Architect & Marketing Consultant

  • 9 years Consultant, Product Owner & Solution Architect experience

  • LinkedIn

Dan Wareing


  • 16x Certified Salesforce Architect & Developer

  • 12 years Admin, Developer & Technical Architect experience

  • LinkedIn


Our Salesforce consultancy is led by seasoned experts, boasting a wealth of experience with Sales Cloud, Service Cloud, Experience Cloud, Field Service Lightning, Marketing Cloud, CPQ, Education Cloud, Tableau, and more. 

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71-75 Shelton Street, Covent Garden, London WC2H 9JQ

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